Press Releases, Beauty

Aptar Beauty Acquires iD SCENT, an Innovative Expert in Paper Fragrance Sampling Solutions

Aptar Beauty, a leading and innovative dispensing solutions provider for beauty brands around the world has acquired iD SCENT, an expert in full paper fragrance sampling solutions that present multiple sustainability features.

By Xavier Joseph Vice President, Global Marketing & Innovation, Aptar Beauty
6 Mar 2023

iD SCENT will further strengthen and expand Aptar’s portfolio of fragrance sampling solutions with a 100% paper-based product, customizable to each beauty brand and fully e-commerce capable. iD SCENT brings a unique know-how in fragrance encapsulation in paper, together with the company’s proprietary manufacturing process and assets.

iD SCENT was founded in 2004 by Michel Caffon in Lyon, France,  and has developed a strong know-how in scented paper technology, offering a wide range of full paper sampling, combined with compelling expertise in olfactory long lastingness.

Award-Winning Sampling Solutions

iD SCENT is a recognized player in the beauty industry, and has received several awards such as a Formes de Luxe Award in 2020 and a Cosmetiquemag Award in 2021 for its patented innovation, SCENTOUCH®, which launched in 2019. The paper used in SCENTOUCH meets a certain number of commitments, including Forest Stewardship Council (FSC) certification.


Committed to a More Circular Economy

Marc Prieur, President of Aptar Beauty said, “iD SCENT meets the growing global demand for fragrance sampling that cares for the planet. The combination of Aptar’s global scale and iD SCENT’s unique capabilities will further enable collaboration on sustainability actions and objectives with our customers. iD SCENT’s offerings are made of paper which helps promote recycling. This partnership reinforces Aptar’s commitment to supporting a more circular economy, where packaging materials can be easily recycled.”

Maxime Caffon and Julie Naso, Co-Executive Directors of the company, added, “Since its creation, iD SCENT has been developing innovations aimed to reduce the environmental impact of fragrance sampling while staying true to our family values. We were convinced from the start that, even if a sample is by definition a one-time usage, we could make it more durable. We are proud to have succeeded in meeting our challenge, as a result of our family complementarity and a close collaboration with our entire team! We are delighted to with the integration with Aptar because of the commercial and industrial power, coupled with our know-how, which will enable us to faster serve the global need for more sustainable sampling solutions.

About iD SCENT

iD SCENT was born from the aeraulic expertise of Michel Caffon, especially in fragrance diffusion, together with the dynamism of his children, Julie and Maxime, who developed more sustainable fragrance sampling solutions in line with market expectations. iD SCENT is a family business where human values are paramount and innovation is at the heart of its DNA. In respect to its CSR charter, iD SCENT conceives, manufactures, and sells solutions that are doubly more sustainable because of the materials used (partly recycled and recyclable papers) and the usage value (fragrance lasting over several months, even years). All products are made in France. iD SCENT’s know-how comes in different formats (SCENTOUCH®, SCENTPAD®, SCENTDOW®, SCENTEST®), and is adapted to all distribution channels of fragrance sampling (press, point of sale, training, street marketing, e-sampling). iD SCENT’s ambition is to transform the market to more sustainable sampling solutions.

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