Aptar Beauty and Clarins Launch the Double Serum Hybrid Foundation

Skincare Benefits Meet Color Cosmetics

Consumers are increasingly looking for skincare benefits in their makeup formula, especially for face products such as foundations. The “skinification” trend, a holistic new category blurring lines between skincare and makeup, has become a key driver in the color cosmetics market over the past few years and is still growing strong.

As a result, makeup users are increasingly relying on color cosmetics to also address their skincare needs. In 2024, 94%* of American makeup consumers used makeup products with skincare benefits, with moisturizing, SPF and anti-wrinkles claims leading the way. Additionally, skincare benefits in makeup are seen as a trade-up motivator, with 22%** of Indian women being interested in buying and willing to pay more makeup that contains skincare ingredients.

The Iconic Packaging, Redesigned

Clarins’ Double Serum Foundation, a next-generation hybrid serum foundation, is the perfect example of potent makeup formula delivering true skincare benefits. This new launch leverages a custom solution, similar to the iconic ninth generation of the Double Serum: a patented double-chamber packaging for two-in-one dispensing. A thin wall separates the two formulas inside the container, with a ratio of 70% of color cosmetic and 30% hydric system. Each phase stays separate until application, combining only at the last moment for optimal compatibility.

The adjustable dial dispenses a progressive dosage, allowing customizable coverage of the 37 shades available. The rotating actuator delivers from a small drop to a power shot, ensuring waste-free usage. Equipped with a lockable feature, it boasts a new metallized design with high shine finish.

Clarins added a Polypropylene (PP) overcap to allow for on-the-go use, which perfectly matches the premium look-and-feel of the pack with external golden lacquering, a shiny red interior and delicate embossing of the brand logo.

The full packaging contains at least 38% recycled material***, with the bottle incorporating 95% recyclable materials, as claimed by Clarins.

Made in France Custom Manufacturing Excellence

Our Custom Hub is an interconnected, industrial eco-system of local engineering and design expert centers, created to deliver unique solutions to the premium packaging market.

Each of the seven Aptar Beauty production sites in Europe offers custom services with a specific focus: fragrance pumps, airless dispensers, cosmetics pumps, metal parts, sticks and sampling solutions. Complete synergy between the sites ensures agility, flexibility and operational efficiency.

Such complex custom projects bring together all of our expertise in design, engineering, manufacturing, decoration and logistics. Co-creating this new packaging with Clarins is a true demonstration of our custom manufacturing excellence.

Marie Guillou, Sales Director Custom, Aptar Beauty EMEA

We leverage industrial synergies between Oyonnax, the flagship facility solely dedicated to the art of custom manufacture, and Verneuil and Charleval facilities in France. Other industrial sites, like Le Neubourg (France) and Chieti (Italy), provide the pump cartridges. Each of them work in close coordination to support secure manufacturing, supply chain and delivery of the final product.

*Circana makeup consumer report 2024, Q.23 Which, if any, of the following skincare benefits did the makeup products you used in the past year have? Base: U.S. female makeup users +13yo.
**2025 the future of face cosmetics by Mintel, worldwide
***Chemically recycled material based on mass balance, source: clarins.com