Technical Excellence Meets Reloadable Design
Gaïa is a unique solution among Aptar Beauty’s dispensing portfolio. It is composed of a main metal casing and plastic reloads, which are highly recyclable* in the PP (Polypropylene) and PE (Polyethylene) stream. The reloads feature an integrated bi-injected collar gasket to securely connect to the main casing with minimal air intake. Reloads can be sold separately and are designed to be used exclusively with the matching casing, and never alone.
The Gaïa airless platform is composed of a set of standard technical components at the core of the reload system combined with customizable external parts – including the actuator and overshell.
This innovative system is protected by two Aptar patents:
- An intuitive push-and-pull reload mechanism: inspired by a ballpoint pen, the soft axial motion ensures ease of use and a seamless user experience.
- A Double Tamper Seal system: a two-level security system located on the reload guaranteeing airtight protection of the formula and no retro-contamination. The first seal peels off the reload, the second one is cracked open while inserting it into the main casing.
*for plain packaging with no decor or label
A Highly Customizable Platform
As a true innovation pioneer, Clarins is the first brand to choose the Gaïa platform, which is customized to fit their product requirements and ensure an exclusive user experience.
Clarins claims a reduction of 73% of environmental impact** thanks to this new eco-designed refillable packaging. Buying a new recyclable reload represents 50% less metal, 33% less plastic and 29% less cardboard compared to the previous Total Eye Lift packaging.
- Total Eye Lift comes in a 15ml format delivering a precise and consistent 150 µl dose, ideal for targeted eye care.
- The premium, elegant red metal overshell has been custom-developed exclusively for Clarins, ensuring a unique and proprietary design.
- Its sleek, seamless design hides all technical parts inside, allowing for matching minimalist reloads.
**By refilling the bottle once: comparison between 2 full Total Eye Lift bottles and 1 full bottle refilled once. Based on a single score, calculated using a lifecycle analysis. Source: clarins.com
“We are proud to support Clarins with the first market launch with Gaïa. It is a true innovation designed for brand differentiation that puts the customer experience first.”
Florence Muh, Customer Support & Development Director, Aptar Beauty EMEA
Leveraging Our Industrial Synergies and Capabilities
This project exemplifies Aptar Beauty’s ability to mobilize cross-functional expertise across its global manufacturing network:
- Charleval Verneuil manufactures the airless technology
- Le Neubourg manufactures the pump cartridge
- Chavanod handles the custom assembly
- Support back-up from BTY
This collaborative approach ensures secure manufacturing and optimized logistics, while maintaining the highest standards of quality and consistency.
This launch sets a new benchmark for sustainable luxury in beauty, blending technical innovation, user-centric design and reloadable engineering. The collaboration between Clarins and Aptar Beauty reflects a shared vision for innovation that enhances performance, user experience and product circularity at the same time.
