Aptar Beauty and Pinard Beauty Pack Introduce the First Fully Recyclable, Omnichannel and High Capacity Airless Pack
A joint development by Aptar Beauty and Pinard Beauty Pack, it unites the two companies’ respective strengths in airless dispensing systems and plastic bottles. The result is a modern packaging solution for personal cleansing, body, hair and sun care products.
Madalina Dragan, Marketing Director Personal Care EMEA at Aptar Beauty, explains “This partnership was born from shared values: the drive to innovate, the demand for high performance and the pursuit of sustainability. Both companies have a track record in product excellence and hold the EcoVadis Platinum Medal, so there was a strong synergy in our collaboration. Future Airless PET reflects our strengths and our values.”
Aptar’s award-winning Future pump is mono-material PE, fully recyclable** and omnichannel capable*. The actuator is optimized for ecommerce, with a locking/unlocking ring and 360-degree, free-spinning actuator, which helps minimize potential breakage during transportation.
“When our first airless PET prototype was released, we quickly realized that this innovation would benefit from a reliable and sustainably designed pump, in order to offer a complete, robust and successful airless solution. With Aptar and its Future pump, we found the ideal partner to meet market expectations by providing an end- to-end, eco-designed solution.” said Paulo Coelho, Plant Director at Pinard.
Pinard’s patented airless PET bottle-in-bottle technology is deployed to create a flexible bottle within a rigid outer container. This new bottle provides all the benefits of an airless packaging solution: formula protection, good compatibility with cosmetic formulas, a high restitution rate and usage at any angle. The full package is also e-commerce capable* as it passed the rigorous Amazon ISTA-6 protocol. The PET (polyethylene terephthalate) bottle and PE pump are also available with PCR (post-consumer recycled) material for greater sustainability.
The bottle-in-bottle can be entirely made of rPET, while the metal-free pump can contain up to 52% PCR – all can be offered in food-grade material. Future Airless PET is RecyClass recyclability certified as a semi-finished plastic packaging compatible with PET recycling stream in Europe***.
Future Airless PET comes with numerous customization options to conform with brand identity. Its high-end aesthetics thanks to the transparent PET makes it an ideal solution for brands who want a differentiated pack on shelf.
The product will be available in a 400ml bottle and a 28 Snap on pump, with the possibility to add an optional non-detachable tamper evident system. The launch is expected mid 2024.
*ISTA-6 Overbox Testing Compliant. Test results may vary based on container shape, container size and sample formula.
**Fully recyclable when paired with a PE or PET bottle
***RecyClass Interim Recyclability Class: A | Certified Code: 389-APT-CP
