Aptar Beauty and Pinard Beauty Pack Introduce the First Fully Recyclable, Omnichannel and High Capacity Airless Pack
A joint development by Aptar Beauty and Pinard Beauty Pack, it unites the two companies’ respective strengths in airless dispensing systems and plastic bottles. The result is a modern packaging solution for personal cleansing, body, hair and sun care products.
Madalina Dragan, Marketing Director Personal Care EMEA at Aptar Beauty, explains “This partnership was born from shared values: the drive to innovate, the demand for high performance and the pursuit of sustainability. Both companies have a track record in product excellence and hold the EcoVadis Platinum Medal, so there was a strong synergy in our collaboration. Future Airless PET reflects our strengths and our values.”
Aptar’s award-winning Future pump is mono-material PE, fully recyclable** and omnichannel capable*. The actuator is optimized for ecommerce, with a locking/unlocking ring and 360-degree, free-spinning actuator, which helps minimize potential breakage during transportation.
“When our first airless PET prototype was released, we quickly realized that this innovation would benefit from a reliable and sustainably designed pump, in order to offer a complete, robust and successful airless solution. With Aptar and its Future pump, we found the ideal partner to meet market expectations by providing an end- to-end, eco-designed solution.” said Paulo Coelho, Plant Director at Pinard.
Pinard’s patented airless PET bottle-in-bottle technology is deployed to create a flexible bottle within a rigid outer container. This new bottle provides all the benefits of an airless packaging solution: formula protection, good compatibility with cosmetic formulas, a high restitution rate and usage at any angle. The full package is also e-commerce capable* as it passed the rigorous Amazon ISTA-6 protocol. The PET (polyethylene terephthalate) bottle and PE pump are also available with PCR (post-consumer recycled) material for greater sustainability.
The bottle-in-bottle can be entirely made of rPET, while the metal-free pump can contain up to 52% PCR – all can be offered in food-grade material. Future Airless PET has been reviewed by RecyClass to comply with the highest standards in recyclability.
Future Airless PET comes with numerous customization options to conform with brand identity. Its high-end aesthetics thanks to the transparent PET makes it an ideal solution for brands who want a differentiated pack on shelf.
The product will be available in a 400ml bottle and a 28 Snap on pump, with the possibility to add an optional non-detachable tamper evident system. The launch is expected mid 2024.
*ISTA-6 Overbox Testing Compliant. Test results may vary based on container shape, container size and sample formula.
**Fully recyclable when paired with a PE or PET bottle