Global leader in dispensing systems Aptar Beauty has adapted its best-selling VP4 fragrance pump to support the new Eau de Parfum Daisy Wild, by Coty brand Marc Jacobs. It features a tailor-made, snap-on aluminum collar combined with our high-performing screw-on pump and dip tube that is customized to represent the green ‘stems’ of the flowers adorning the cap. Additionally, Daisy Wild boasts a custom neck finish that allows easy refilling and ensures an airtight closure.
A Custom Beauty Development
Aptar Beauty developed the two-part accessory to Marc Jacob’s specific requirements, at its Custom Beauty flagship in Oyonnax, France. The upper part comprises a custom collar, a custom plastic screw neck finish and an adapted VP4 pump. The stamped aluminum collar allows a perfect snap onto the bottle, while a custom gasket guarantees the airtightness of the product on the bottle neck. The bottom part of the accessory is a green plastic dip tube, designed to look like flower stems submerged in the fragrance.
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High-Performance Spray in A Refillable Format
VP4 is Aptar Beauty’s best-selling fragrance pump, designed to be compatible with refills. The high-performance dispensing system boasts a gradual, linear actuation, to deliver a fine and homogeneous spray. The Daisy Wild fragrances come in 30ml, 50ml, and 100ml, and can be refilled with a 150ml refill format. The refilling gesture is made easy thanks to the custom neck finish, which allows consumers to screw and unscrew the pump very easily.
“VP4 offers the perfect balance between gentle actuation and high quality spray. For Daisy Wild, our Custom Beauty team developed the VP4 refill pump with a made-to-measure collar and neck. Our flagship facility at Oyonnax is dedicated to custom manufacturing. Our customers rely on us to take care of the entire process, from creative concept to delivery of the finished product.”
Florence Muh, Customer Support & Development Director at Aptar Beauty.
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Dispensing Category Award Winner
In colloboration with Aptar Beauty, Marc Jacobs Daisy Wild is the Winner in the Dispensing Category of the 2024 Formes de Luxe Awards, presented at Luxe Pack Monaco.
For this award, Daisy Wild was competing against another Aptar Beauty collaboration with Shiseido, for the new fragrance All of Me by Narciso Rodriguez. Equipped with the HDS (High Definition Spray) INUNE Refill pump, it delivers a wide and fine diffusion of the prismatic scent. Moreover, the POM-free (polyoxymethylene) pump is refillable and features a metal-free pathway to safeguard the integrity of every facet of the fragrance. With its refined design, pure lines and an invisible mechanism, it exudes a premium look aligned with the luxury brand.
