Apollo is the newest edition of innovation from Aptar Beauty + Home, the global leader in dispensing solutions, addressing the demand for e-commerce capable, travel-friendly products that provide shelf and product differentiation.
Aptar is the first to market with a patented 2-in-1 dispensing aerosol actuator, which gives consumers the flexibility to choose how they use the product. Consumers can pick between a broad or targeted spray with a simple twist and click between the two settings or lock into place while on-the-go.
“Our mission is to provide brands with innovation that addresses multiple needs. Apollo is one example of combining a personalized user experience and e-commerce-capable packaging needs to create a unique-to-market launch,” said Lisa Petersmark, Vice President Marketing, Personal & Home Care.
Aptar partnered with MONAT to provide a unique dispensing gesture for their award-winning launch of Studio One Strong Flexi-Hold Hairspray. MONAT was recently presented with a 2019 ADF Innovation Award in personal care packaging innovation for the product.
“MONAT saw a real need to modernize the hairspray category, and Apollo enabled us to customize the user experience in a way that’s never been done before. The ability to achieve different styles and holds with one purchase is a game-changer for our clientele,” said Stuart MacMillan, President, MONAT.
Brands can select between various spray insert combinations (standard, powder, vertical fan or horizontal and/or streamer) across multiple product applications. Apollo features Aptar’s patented twist to lock actuator, fits a 1” mounting cup and is designed for BOV or VX valves.
“We congratulate and celebrate with the MONAT team on receipt of this prestigious award,” stated Philippe Erhart, President, North America.
For more information, please send an email to newsroom@aptar.com
