A Journey of Innovation
Aptar Beauty launched its first locally produced airless packaging back in June 2023, featuring Hero and Sol in 15, 30, and 50 ml sizes. These airless solutions offer optimal formula protection and high performance, ensuring a safe and reliable dispensing experience. The piston airless system provides 360° dispensing and a high restitution rate, thanks to the Alpha premium pump cartridge, which delivers a 150 or 240 mcl dose without metal contact, making it compatible with a wide range of formulas.
In March 2024, a second wave was introduced, adding tube versions of Hero and Sol in 15 and 50 ml sizes. This pump-on-tube technology maintains the benefits of formula protection and dispensing reliability.
The Latest Additions: Sierra, Moda, and Luna
Building on previous successes, Aptar Beauty now presents Sierra, Moda, and Luna—three airless packaging solutions with contemporary designs and sustainable features. Available in 15, 30, and 50 ml sizes, these actuators offer in-mold matte or glossy finishes and various decoration options, including silkscreen, hot stamping, and heat transfer. Made primarily from recycle-ready PP (Polypropylene) components, Sierra, Moda, and Luna are also PCR (Post-Consumer Recycled Resin) capable.
Mirelle Orpinelli, Communication and Digital Marketing Manager at Aptar Beauty LATAM, shared her excitement:
“We are thrilled to introduce Luna, Moda, and Sierra to our Latin American portfolio, supporting local production for brands seeking quick-to-market launches of high-performance and sustainable packaging.”
Benefits for Brands
1. Enhanced Brand Image: By adopting sustainable packaging solutions, brands can work towards environmental responsibility, appealing to consumers.
2. Faster Time-to-Market: The locally produced airless packaging allows brands to quickly launch new products, meeting market demands and staying ahead of competitors.
3. Customization and Differentiation: With a variety of decoration options and modern designs, brands can create unique and visually appealing products that stand out on the shelves.
4. Reliable Performance: The high-quality airless technology ensures consistent and reliable product dispensing, enhancing consumer satisfaction and brand loyalty.
Strategic Growth: “Local for Local”
The launch of Sierra, Moda and Luna is part of Aptar Beauty’s broader “local for local” strategy, aimed at enhancing collaboration and expanding production capacities across the Latin America (LATAM) region. This initiative leverages a network of manufacturing facilities in Mexico, Colombia, Argentina, and Brazil, forming the Mexico and Americas Hub. This hub supports operations in Colombia, production for the North American market, and team interactions across Latin America.
