Global leader in dispensing systems Aptar Beauty is proud to present Amplitude, a new premium treatment pump for beauty brands looking to offer a more generous dosage, along with a premium product experience. Produced locally in North America, Aptar Beauty is able to ensure excellent lead times, for an accelerated response to market demand. Aptar Beauty’s strategic investments at its Eatontown, New Jersey production facility, allows for increased production capacity and greater efficiencies. The site is equipped for high-volume production runs of the Amplitude dispensing system, ready to support global launches.
Laura Estebanez, President of Aptar Beauty North America, said: “Premium brands in North America have long needed a regional solution for their treatment products. With Amplitude, we are offering a locally-produced dispensing solution for a fast time to market. Its high-end aesthetics are aligned with prestige products, designed for an elevated look-and-feel.”
On-Trend With Skinification
Amplitude further aligns with skinification and premiumization trends in the beauty market. Skinification now extends to a full breadth of products, from body care treatments with skincare benefits, to combined sunscreen and facial care products. These products all benefit from a plentiful dosage, which Amplitude provides. Prestige beauty is also surging to pre-pandemic levels, with many brands positioning their products on a more premium level, also addressed by Amplitude’s elegant design.
Amplitude is ideal for premium treatment products with added skincare benefits, such as body, facial, sun and hair care. Thanks to its excellent priming action of viscous formulas, Amplitude boasts soft actuation for an enhanced consumer experience. A twist-to-lock actuator eliminates the need for an over cap.