A New-Generation Digital Sampling Campaign For Brands
Aptar and SoPost share a common goal: transforming the sampling experience by making it more efficient and sustainable. It is about providing a holistic and virtuous solution to a topical issue: implementing a sustainable sampling campaign, from production to post-trial returns, that respects customer consent. Aptar Beauty manufactures and fills samples and SoPost develops digital campaigns, handles distribution logistics and monitors campaign performance.
“Our partnership with SoPost brings real added-value for our clients. As we work on brand projects upstream, we can ask them to anticipate their future marketing activation campaigns by recommending the right sample format depending on the right distribution channel,” Saveria Guelfucci, Marketing Manager Turnkey Solutions by Aptar Beauty
Case Study: Memo Paris’ Madurai Fragrance Sampling Campaign Launch
Memo Paris, a Parisian luxury fragrance house, chose the Imagin sampling solution from Aptar Beauty combined with the digital and logistical expertise of SoPost, and in so doing became the first client to benefit from the partnership between the two market leaders.
Imagin is a full-service packaging solution featuring an extra-flat spray format. Its lightweight and highly customizable design is compatible with e-commerce requirements. It is the ideal format for economic postal distribution. The SoPost technology also allowed the brand to identify and target the right customers, follow their product discovery journey, and collect and analyze their feedback and understand their buying intentions. All of this data then helped fuel the brand’s CRM database.
Client Feedback: the Memo Paris Experience
Memo International was delighted with the partnership between SoPost and Aptar Beauty, and the coherence in upstream and downstream project management. The overall visibility of the Memo’s retro-planning and exhaustive budgeting from manufacturing to marketing activation allowed them to promote the project in-house and convince the markets.
“We strive for each interaction with our brand to be enjoyable and memorable, and product sampling is a key point of contact in our brand experience. SoPost and Aptar not only cover the international sampling experience end-to-end, they also share our mission, which is why we chose to work with them. This partnership allowed us to target the right people and improve our customer experience, in a profitable and efficient manner, while minimizing waste and maximizing return on investment,”
Arthur Courtois-d’Auzac, Head of Digital, Memo International
A Win-Win Partnership at All Levels
“Offering more, for our customers” is a mission shared by Aptar Beauty and SoPost. Aptar Beauty offers a wide range of mini formats adapted to various campaign needs, such as lightweight (Imagin) or paper-based sampling (iD SCENT) with different sizes and finishes. The project teams coordinate and supervise developments with a 360° approach.
SoPost leverages cutting-edge technology to streamline the entire sampling process for brands like Memo Paris, enabling them to produce fewer samples but distribute more effectively. SoPost were also recently awarded Gold status by EcoVadis for their sustainability efforts, placing them in the top 5% of participants. SoPost adds up its expertise as international leader on the product sample distribution market.
“At SoPost, we want to go even further by offering our clients a 360° support. We strive to optimise our processes overall with targeted and sensible production. This partnership allows brands to better plan their production process ahead, and to consequently limit costs as well as waste,”
Hélène Tournesac, Head of Brands Partnership France at SoPost
Together, Aptar Beauty & SoPost are offering a full sampling campaign service. Both companies share the aim of optimizing the entire value chain from production to campaign activation in a virtuous and responsible manner.
