Aptar Closures was recognized for product redesign and innovation for the iconic 3Corações cappuccino brand from the Brazilian Packaging Association (ABRE), at the 20th annual Brazilian Packaging Awards ceremony held virtually September 2, 2021. The ABRE Brazilian Packaging Award is one of the most prestigious awards in the industry in Latin America.
The Bronze Award recognized 3Corações Cappuccino in the Packaging Redesign category. This iconic Brazilian beverage features the new, highly efficient closure using the BAP® (Bonded Aluminum to Plastic) technology – a welded-on closure and pull ring, providing an effective closure and seal.
“This innovative technology further enhances the brand and the consumer experience through a new easy-to-open and close flip-top lid,” says Aptar Closures sales manager Vanessa Amato. “The new flip-top opening system also features our proprietary BAP technology, which enables consumers to have an easy and repeatable experience when removing the seal, while giving brands and consumers the peace of mind of a safe product.”
According to Amato, the BAP technology also brought more efficiency to the manufacturing process by eliminating the screw thread, in addition to significantly reducing the amount of plastic being used in the overall packaging.
“3Corações cappuccino has been an innovative product since its launch more than 25 years ago. The heart shape, a very important icon of the brand, reinforces the ties we maintain with our consumers, which endorses us with each repeat purchase. With a sophisticated simplicity, we want to delight our consumers with this new packaging, the result of tireless and passionate work,” highlights Lucila Garcia, executive manager of research and development at Grupo 3Corações. With the launch of BAP, Aptar continues to transform product categories, making people’s lives easier and increasingly asserting itself as an innovative, bold and disruptive company.
