Article, Beauty

Aptar Beauty and Issey Miyake Win Formes de Luxe Award for IGO

On November 19th, the French magazine “Formes de Luxe” revealed the winners of its 22nd edition of their awards, celebrating packaging innovation in the luxury sector. We are excited to announce that the Aptar Beauty fragrance innovation “IGO” for Issey Miyake (Shiseido) was awarded in the Dispensing category.

By Delphine Meyne Marketing Manager Fragrance, EMEA
30 Nov 2020

The jury of professionals from leading luxury brands and design agencies highlighted the high degree of innovation in  “IGO” concept – “An interesting idea as the cap is quite voluminous on its own, so it’s a clever way to give it a second use” and the “technical challenge of housing a travel format in the cap while obtaining a quality spray”.  Recognition for the “IGO” innovative design once again demonstrates the unique industrial savoir-faire of Aptar Beauty.

This 2-in-1 packaging innovation allows the iconic fragrances of Issey Miyake to become nomadic thanks to a 20 ml spray of the fragrance integrated in the cap of the product. The “IGO” pack was designed and produced on the Aptar Oyonnax Campus, our expert Team specialized in Custom development.

This is the second distinction for IGO, following the CosmetiqueMag Award in Fragrance Packaging Design category.

We would like to thank “Formes de Luxe” magazine and the jury for this recognition as well as Shiseido for this collaboration.

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