APTAR BEAUTY’S TOP SELLING AIRLESS, MICRO PACKAGING IN A rPET VERSION
Aptar Beauty, global leader in dispensing solutions, continues to adapt its robust packaging portfolio by offering more sustainable versions of their best-selling product ranges, through the integration of recycled materials. This includes top-selling Micro airless packaging, which is now available with a container fully made from recycled PET in its rPET version. Micro offers a good compatibility with a wide range of formulas, even the most sensitive ones, while keeping it safe and protected thanks to the airless technology. At the end of the product lifecycle, Micro rPET is recyclable* in the existing PET stream.
Although recycled materials look naturally greyer than conventional resins, industrial experts at Aptar Beauty managed to color match the iconic pink color of the PALPEBRAL range to the container, while keeping the translucent effect of the resin which hints at the precious formula inside. A winning combination for the dermatological brand who was able to preserve the brand’s aesthetics and customer experience without compromising on their pledge to reduce their impact on the planet.
SVR’s PALPEBRAL Baume was successfully launched in October 2023.
The Micro range is a top-fill airless packaging that combines robust performance, formula protection, and excellent product evacuation. Micro is available in 15-50ml with a 300cl dosage, and offers a variety of shapes, materials, and a multitude of personalization options to fit their brand aesthetic.
SVR was looking for a recycled and recyclable packaging capable of both protecting and highlighting the formula, without compromising the look and feel of the product. The Aptar Beauty Villingen teams in Germany addressed this challenge and managed to lower the CO2 emissions** by 52% thanks to this rPET container,” explains Magdalena Kaminska, Marketing Director Beauty EMEA, Aptar Beauty.
