Press Releases, Beauty

Aptar Beauty Launches Maya, A New Customizable Aerosol Actuator

Aptar Beauty, global leader in dispensing systems, presents Maya, its newest aerosol actuator. Maya combines clean beauty design, convenience and performance, and features a customizable top surface for branding and twist-to-lock-technology. Designed for sustainability, this hoodless actuator is the perfect match for dispensing spray or high-powder formulations.

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By Allison Kieffer Global Communications Manager
5 Jun 2024

Convenient Packaging, Hoodless Design

Maya’s twist-to-lock system is easy and convenient: twist left to open, press to spray, then twist right to close. An audible click tells the user it is securely closed – a satisfying signal that brings peace of mind. The system makes it safe in transit and is therefore suitable for on-the-go use. It is designed for sustainability, too. The hoodless solution uses up to 56% less material than a traditional actuator with overcap. Moreover, with no cap to lose, there is greater potential for recovery of caps. Caps can get lost in the environment. Maya helps prevent that.

High-Performance Dispensing

Maya encapsulates Aptar Beauty’s expertise in aerosol dispensing technology. Adaptable across spray applications, it is perfect for products like hair sprays, body sprays and deodorants, as well as solid powder formulations like dry shampoos, foot sprays and anti-perspirants. Maya’s ultra-smooth flow path reduces powder clogging to deliver a consistent powder spray.


“ Maya delivers high-performance dispensing in a clean beauty sophisticated design. It’s a versatile solution that brands can make their own via customization. Consumers love locking actuators and will appreciate Maya since it is easy to use and secure for on-the-go. With no cap, there are no worries about replacing it, or losing it.”

Greg Erickson, Director of Design & Innovation,           Aptar Beauty, North America


Adaptable Design

Maya features a clean beauty design that is elegant and understated. Its top surface is fully customizable, allowing brands to add logos, finishes or sensorial actuation features to enhance the consumer experience. Additionally, Maya is molded in two parts, allowing for endless color combinations. Maya is manufactured at Aptar Beauty’s North America facility in Cary, Illinois, and is available immediately to customers worldwide.

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