Breaking New Grounds in Nutritional Supplements

The drug delivery and packaging industry’s role must be to provide oral liquid delivery technology solutions that can compliantly provide precise dosing in a reliable and easy to use format that’s attractive to consumers. With the availability of improved oral liquid drug delivery technologies and advanced formulation approaches, the time for oral liquid delivery in the supplement space has arrived. For many pharmaceutical companies, advanced oral liquid products provide them with new opportunities for greater product differentiation while addressing consumer demand. At Aptar Pharma, our strategy includes delivering innovation in oral liquid delivery to customers and consumers globally. Our mission focus is to provide an enhanced consumer experience through oral liquid drug delivery products with performance critical aspects that produce better consumer health care options for the supplement industry.

Watch the webinar to learn more about the size and growth potential of the oral liquid nutritional supplement category of the consumer health care segment. Paying attention to current societal trends will present new opportunities for oral liquid products and contribute to the acceleration of its growth. These societal trends currently include changes in aging populations, nutritional habits, consumer lifestyles, and the environment.

For the consumer health care industry, new oral liquid nutraceutical launches are proving a key driver of growth, with new anti-aging, mental-wellness and holistic products leading the way. Learn more about the trends in oral liquid product launches and how innovation is being applied to the next generation of nutraceutical and VMS products so they can better meet evolving consumer needs. Although safety and value remain a steadfast baseline for supplement products, the opportunities for innovation reside in providing consumers with the convenience and sensoriality they desire. The webinar discusses how supplement products can grow in sales when they incorporate convenience features that fit into the consumer’s lifestyle and health requirements. Consumers today expect to be able to buy products that meet their expectations in function, safety, and ease of use, but also consider sensoriality factors through product and packaging texture, look, scent, and taste. The webinar will identify some of the most critical sensoriality trends seen in the VMS segment today.

Consumption of some supplements may have historically required complex, time consuming, inconvenient administration steps. The result was that consumers had to find their own creative ways to make the administration of products easier. This can include taking inconvenient manual steps like crushing tablets and dissolving it in a liquid or in food to overcome challenges in swallowing tablets or avoid unpleasant tastes. The opportunity for VMS product makers is to solve such functional problems and make the user experience easier, avoiding the need for consumers to find their own, potentially counterproductive administration solutions. The solution can be to provide a product in a different, more convenient format or provide an easier to use dispensing system. The speaker discusses some of the latest technological options available to achieve this goal with a focus on sensoriality and convenience properties.

Oral liquid sprays have grown in popularity with a 55% CAGR between 2018 and 2022. This growth has much to do with consumers wanting to avoid swallowing pills or capsules and instead use new, more convenient, non-invasive oral liquid delivery formats that support greater consumer compliance. Specifically, sublingual oral liquid delivery via the oral mucosa can produce improved product absorption, bioavailability, and uptake when applied to nutrients, such as Vitamin D and Melatonin as compared to traditional solid oral forms. Companies are also using more enhanced formulations that leverage liposomal technology and can help solve aqueous solubility challenges or improve overall product bioavailability. The webinar discusses the latest advances in oral liquid formulation and delivery systems that are driving the market today.

Aptar Pharma offers an extensive range of drug delivery technologies that can provide reliable and precise dosing for oral liquid and semi-solid formulations across a range of viscosities. From oral liquid drop dispensers to oral liquid spray pumps, Aptar Pharma has an extensive range of delivery systems for VMS products. Example applications include liquid drop metered dispensing pumps for oils/liquids such as Vitamin D, or oral spray pumps for metered liquid dispensing of VMS products such as Melatonin. Aptar Pharma also manufactures Airless+ semi-solid and gel dispensing systems that provide product protection with pharmaceutical grade precision dosing capabilities, ideally suited for the oral administration of supplements.

In this webinar, Aptar Pharma’s speaker, Emmanuel Véron, Director, Business Development Consumer Health Care, Nutritionals, presents a detailed synopsis of the current trend towards more oral liquid delivery of VMS products. The webinar discusses the market drivers and advantages of liquid nutritional supplements that have made the format as more popular than some traditional solid forms. With case studies of recent oral liquid product launches and some of the world’s leading oral liquid products, the webinar provides valuable information that can support your move to oral liquid delivery technology with Aptar Pharma.