French dermocosmetics brand Laboratoire SVR launches three new treatments with Aptar Beauty’s highly protective Micro airless in full plastic. Designed, manufactured and customized by global leader in dispensing systems Aptar Beauty, Micro airless is perfectly suited to sensitive dermatological beauty formulations.
A Versatile Solution Adapted to the Dermocosmetics Market
Backed by a board of scientific experts, SVR is an expert in the field of dermocosmetics. Three of the laboratory’s new products now all benefit from the airless protection of Micro. Available in 15ml, 30ml and 40ml sizes respectively, each member of this “Micro family” has been manufactured and decorated according to the brand’s product categories at Aptar Beauty’s airless expert plant in Villingen, Germany. SVR’s design choices allow decoration and assembly to be carried out internally, at the same plant, thus avoiding additional transportation costs or CO2 emissions. In Micro, SVR has found a solution that protects its new formulas, delivers the right dispensing experience and respects its sustainable commitment.
“Micro is seducing more and more brands, thanks to its great versatility and formula protection benefits, particularly in the booming dermocosmetics market**. It is the ideal solution for brands who demand sustainable packaging without compromising on product performance.”
Michael Hoer, Regional Platform Manager Airless, Marketing EMEA Aptar Beauty
High-Performing Airless Technology in a Recyclable Packaging
Micro is a robust and high-performing airless packaging solution. It is full plastic, including the pump cartridge, guaranteeing high compatibility and protection of even the most fragile formulas. Like all of Aptar Beauty’s airless solutions, Micro has an excellent product evacuation rate and leakproof 360° dispensing.
Micro is ideal for dermocosmetics brands like SVR, who are looking to create a cohesive look, while remaining unique. It is available in a broad range of shapes, sizes and material options to mix and match as needed. Micro is certified 97-98% recyclable* by the independent institute for recyclability and product responsibility, cyclos-HTP. It is also available as standard in a variety of recyclable and recycled materials (mono-material fully recyclable full PE**, PCR***, Recycled PET****, ISCC certified mixed recycled materials) and offers a wide range of sustainable features, including compliance with ECOCERT and COSMOS standards for organic and natural cosmetics.
*Raw natural packaging without decoration or label
**Polyethylene
***Post-Consumer Recycled Resin
****Polyethylene Terephthalate
