Press Releases, Beauty

Aptar Beauty + Home Introduces New Cosmetics Packaging Expertise to North America with Aptar Reboul

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3 May 2019

In 2018 Aptar acquired Reboul, a leader in the design and industrial production of high-quality metal components, next generation lipstick mechanisms, and complete color cosmetic packaging solutions. These services are now available to the North America beauty market.

“We are excited about the opportunities Aptar Reboul provides our customers in North America. Reboul has nearly a century of experience in creating lipstick mechanisms and sophisticated custom metal casing and decoration for the color cosmetic industry.”

–Philippe Erhart, President, Beauty + Home, North America

Brands are able to utilize the same expertise in technical support and industry knowledge that Aptar is known for providing for this increasingly evolving category. According to Euromonitor, the lip category in North America is anticipated to outpace growth vs. the entire Color Cosmetics market with a projected growth over 5% within the next five years (2019-2023).

“Supplying high-quality dispensing systems that impact the consumer experience is at our core. The launch of Aptar Reboul services in North America provides our customers innovation and product differentiation at a time when standing out is very important to the business.”

–Eloi Fernandes, Vice President & General Manager, Beauty, North America

Press Contact

Jaimee Given
Beauty + Home, North America
Senior Marketing Communications Manager

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