Article, Beauty

Aptar Beauty + Home Scoops Packaging Innovation Awards with “IGO” Fragrance Innovation for l’Eau d’Issey by Issey Miyake (Shiseido)

Aptar Beauty + Home is delighted to announce its revolutionary double pack fragrance dispensing design “IGO” — custom made in partnership with Shiseido for the  Issey Miyake brand — has been recognized for excellence in innovative dispensing packing with three major beauty and packaging industry awards.


By Delphine Meyne Marketing Manager Fragrance, EMEA
14 Dec 2020

The awards — Formes de Luxe award winner in the Dispensing category, winner in the Usage Function category at the Packaging Innovation Awards organized by Emballages Magazine, and silver medallist for fragrance packaging design at the 31st annual CosmetiqueMag Awards — are well-deserved accolades for the ‘Made in France’ expertise of Aptar’s custom design team based at its Oyonnax Campus.

Collaborative approach delivers revolutionary fragrance pack

IGO fragrance innovation is the result of a strong collaboration between Aptar Beauty + Home and its project partner Shiseido. Entirely custom-made, “IGO” gives form to a modern, nomadic version of l’Eau d’Issey by Issey Miyake as imagined by Shiseido.

Aptar’s custom design experts were asked to transform the original design of l’Eau d’Issey’s iconic fragrance bottles into a double format by placing a second, secure, travel-size fragrance dispenser within the caps.

Light, unbreakable, and independent of its stay-at-home base, the IGO cap contains 20ml of fragrance and an integrated vaporizer. Available in both the men’s and women’s format, “IGO’s” technical culmination is achieved in the women’s version of l’Eau d’Issey whose cap is fitted with a spherical actuator containing a locking device to guarantee a perfect seal.

“With IGO, Aptar Beauty + Home has revolutionized fragrance rituals. We would like to thank Shiseido for its trust in, and close collaboration with, our teams. We would also like to thank our teams at the Oyonnax Campus for their dedication to the project and to congratulate them on its success.” Aptar Beauty + Home Project Manager Custom Developement Anne Sophie Charreyre.

A unique savoir-faire

“IGO” innovation is the result of a full year’s intense work by Aptar Beauty + Home custom design experts based at its Onnoyax Campus, in France. Specialized in multi-million-unit beauty launches for the industry’s biggest brands, Aptar’s Onnoyax Campus is the embodiment of custom design expertise and is renowned for its tailored customer service and collaborative approach.

In awarding the IGO fragrance innovation the prize for dispensing, the “Formes de Luxe” jury, composed of professionals from leading luxury brands and design agencies described repurposing the original l’Eau d’Issey fragrance cap as a travel spray as “a clever way to give it a second use”, and noted that “the technical challenge of housing a travel format in the cap and obtaining a quality spray is obvious”.

An Ideal partner for bespoke projects, Aptar Beauty + Home offers its customers’ a unique double expertise in fragrance dispensing & custom made packaging designs. Agile and experienced in engineering and innovative design, Aptar Beauty + Home Oyonnax Campus delivers expertise in injection, UV metallisation, and custom design. In combining the best of collaborative human imagination with state-of-the-art industrial equipment and expertise, “IGO” represents both the pinnacle of fragrance packaging innovation and a significant technical feat of which Aptar is justifiably proud.


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