Press Releases, Beauty

Aptar Beauty Launches HDP, A New High-Dose All Plastic Pump

Aptar Beauty, global leader in dispensing systems, introduces HDP to the North American market, an innovative all-plastic, high-dose dispensing pump for personal care formulations, with the shortest stack height and e-commerce capability. HDP addresses the omnichannel packaging challenges faced by brands in transportation and retail storage and display. Convenient and easy to use, it is the go-to choice for daily use with large bottles. HDP is also recyclable.

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By Allison Kieffer Global Communications Manager
3 Feb 2025

All-Plastic Design for Compatibility and High Recyclability

Engineered to dispense a generous 3.5 cc per stroke, HDP is ideal for body care, baby care, haircare, and other applications that require a bigger bottle and higher dosage. Its all-plastic design includes a metal-free spring positioned outside of the dosage chamber. This not only ensures product compatibility and formula integrity, but also allows the entire pump to enter the Polypropylene (PP) plastic waste stream. Moreover, Post-Consumer Recycled Resin (PCR) can be blended with conventional resins to further enhance sustainability.

Shelf-Sized, Stackable and E-commerce Capable*

With its down-locking design, HDP is e-commerce capable, keeping it safe and secure in transit. The twist-to-lock pump is easy to use and does not require an additional e-clip to prevent actuation during transportation.

HDP’s short stack height ensures an easy fit and enhanced product visibility on the shelf. At 15 mm, the pump is the shortest in the high-dose, all-plastic market. It is available for the North American market only.

“HDP is our first all-plastic, high-dose dispensing pump, designed with the shortest stack height. It uniquely allows brands to meet market demands for reliable shipping solutions, while supporting their sustainability goals.

Jesse Martinez, Platform Director North America, Dispensing and Cosmetic Pumps

Easy Customization

Available with two different neck diameters (28 mm and 33 mm), this pump’s modular design allows easy customization. Aptar Beauty can apply different colors and finishes to the pump and collar to adapt their look and feel to the brand’s DNA.

                           28/410                                               33/410

 

HDP is available in the North America region only.

*Ista-6 Overbox Testing Compliant. Test results may vary based on container shape, container size and sample formula.
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