Aptar Beauty + Home Launches Luminous

Iconic dispensing in a new beautiful, illuminating metallized finish.

Luminous is a premium and radiant metallized finish specifically designed with high flexibility that is ideal for hinged closures. Luminous delivers mirror-like, brilliant colors while maintaining the high product performance expected in Aptar’s dispensing solutions.

Aptar collaborated with Anomatic to develop an innovative technology that offers superior adhesion and flexibility on hinged closures. The combination of Aptar’s dispensing expertise and Anomatic’s mastery of metallization resulted in the ideal blend of functionality and beauty.

Today more than ever, brilliant and standout colors are an excellent way of creating eye-catching social media posts, which enhances the engagement with consumers and influencers alike. This visually stimulating interaction with the consumer presents a great opportunity to create a memorable experience that can lead to instant brand identification and loyalty.

“Luminous provides our customers a new innovation at time when consumer engagement and shelf differentiation are very important. Luminous is an eye-catching, photo-worthy product finish that stands out while delivering the high quality dispensing Aptar is known for in the market,” said Lisa Petersmark, Aptar’s Vice President Regional Market Development, Personal Care.

Luminous is available on 2” Purity R and Ultra Tube Top in Snap-on and Threaded neck finishes.

Anomatic is a global supplier with more than 50 years of experience in high volume anodized aluminum packaging serving the beauty, personal care, auto, medical, electronics, and spirits industries.