Avon International recognized Aptar Beauty’s outstanding achievement for transforming an existing packaging solution to help them better achieve their sustainability goals. In a collaborative effort, the Micro airless packaging was redesigned for reduced environmental impact and lower carbon emissions*, mainly by changing the decoration technique and integrating recycled materials.
Avon’s ‘Dare To Be Great’ Challenge
Avon launched the award program last year, to motivate their suppliers to ‘Dare to be Great’. The program is aimed at fostering resilience and agility in facing market challenges, enhancing value, sharing innovation and creating opportunities together. Aptar Beauty was up for the challenge, putting our focus on the Commitment for Life category, which contributes to environment and social causes and driving carbon reduction.
A Sustainable Packaging Transformation
Aptar Beauty’s sustainability, engineering and supply chain teams worked together to convert the existing Micro airless packaging used for Avon’s iconic Anew Clinical Anti-Wrinkle Smoothing Serum into our Micro Eco alternative. This resulted in the replacement of the raw materials used to an average of 44% Post-Consumer Recycled Resin (PCR), and the removal of the the silver hot stamping to improve recyclability.
The reengineered solution – Micro Eco 30ml – boasts a reduced carbon footprint (CO2eq) of 27.6%, using Aptar Beauty’s internal Eco-design tool, developed in collaboration with software house Sphera. Additionally, by removing the hot stamping, the customer was able to benefit from cost savings on the overall package.
“With the support of Aptar Beauty’s Product Sustainability Director Bénédicte Luisi and her team, we calculated the LCA of both solutions and showed the benefits to the customer. It is a perfect example of how a sustainable transformation can also bring monetary savings. I would like to thank Avon for their courage and willingness to see this through and to everyone involved, including the Villingen supply chain who helped us to launch this product on time,”
Domenico Sardaro, Key Account Manager, Aptar Beauty EMEA
Supplier Day Award Ceremony
The award was presented at Avon International’s Supplier Day event held in Warsaw, Poland, on June 5th.
This award is for doing good for the planet by increasing PCR content and reducing cost at the same time. This is what need from our valued partners: to make sustainability for everybody, and not just the wealthy population. Thank you for coming to the Avon Supplier Day!
Marta Gwiazda-Suchenia, Head of Procurement, Avon Europe & NA
