Press Releases, Beauty

Lancôme Chooses INUNE for the Refillable Version of Idôle Eau de Parfum

Aptar Beauty partnered with French powerhouse Lancôme for the launch of the refillable version of the Idôle fragrance, featuring our best-selling Classic INUNE fragrance pump.

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By Allison Kieffer Global Communications Manager
21 Jun 2024

A Refillable Version For A More Sustainable Future

Lancôme is introducing a new refillable bottle for its iconic Eau de Parfum, Idôle. Symbol of a contemporary feminity, Lancôme is demonstrating its commitment towards more sustainability through powerful, high-impact choices, such as its new refillable bottle. Idôle is equipped with Aptar Beauty’s Classic INUNE fragrance pump, a high-tech showpiece in fragrance dispensing. It features a POM-free (polyoxymethylene) cartridge, and a robust and lightweight design, -10% lighter than the market average. Classic INUNE is proudly manufactured at the Le Neubourg site in Normandy, France.

Classic INUNE: The New Prestige Reference From Aptar Beauty

Following a demanding set of specifications, Aptar Beauty presented Lancôme with a refillable version of its prestige best-seller Classic INUNE pump, with a SNI 15 screw fixation. In addition to its technical qualities, this pump guarantees olfactive neutrality, by ensuring that the formula is never in contact with the metal of the dispensing system.



« This new launch is the result of a close partnership between the L’Oréal and Aptar teams. To meet the challenges of sustainability without compromising on the aesthetics of the Idôle Eau de Parfum bottle, Classic INUNE was a perfect match. It is stylish and discreet, and fits in perfectly with the sleek design of the bottle, even in its refillable version. It guarantees an optimal compatibility with the formula, meeting the high expectations of the world’s leading fragrance houses, such as Lancôme. »

Sophie Magdelaine, Global Platform Senior Manager Fragrance, Aptar Beauty.



The Perfect Balance Between Sustainability And Luxury

Classic INUNE is especially designed to dispense eau de toilette formulas, offering a short and sweet spray experience with gentle actuation. Its specific, thin design adds to the fragrance’s sensorial appeal. The pump and collar are anodized to achieve an elegant metal finish, color-matched in the rose gold hue emblematic of the Lancôme house. The thin high collar perfectly matches the slender and delicate shape of the bottle.

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