Article, Beauty

Aptar Beauty Insights: The Rise of Makeup Setting Sprays

With the enduring and profound impact of COVID-19 in our lives, face masks have become an essential object of our everyday life. The makeup industry has managed to navigate through these challenging times, but one particular product category showed growing interests from customers and consistent demand from brands: makeup fixing and setting sprays.

By Allison Kieffer Operational Marketing Skin Care and Color Cosmetics, EMEA
1 Feb 2021

Setting sprays prevent makeup transfer on face masks

Makeup fixing or setting sprays are not new on the beauty market but they make a difference in those unprecedented times. These lightweight mists or sprays will set makeup in place and extend its wear, prevent smudging and meltdown and will keep your makeup looking fresh all day long. Some formulas may also control shine and oil while others may offer soothing hydration benefits.

With the pandemic, transfer-proof techniques and long-lasting makeup products are now booming on social media and the final step of the makeup routine is a quick spritz of setting spray to keep makeup from running and smudging, especially around the mouth and nose area that are covered and protected by face masks. Indeed, the heat and humidity caused by their wear – combined with sweat, sebum and moisture – are likely to fade or smudge foundation or lipstick, but that should not be the reason why you could not enjoy a full face makeup. You can also discover our cosmetic pumps designed for high-compatibility

 

Aptar solutions for truly lasting makeup

Aptar Beauty offers several spray pump options adapted to makeup fixing spray formulas, whether alcohol, oil or water-based, or other thicker viscosities formulas. The standard spray pump range also offers flexibility for brands seeking sustainable packaging options such as Post-Consumer Recycled Resin (PCR).

PZ 1

A Versatile Spray Pump for Aqueous & Alcohol-Based Formulas

PAV

A Customizable Spray Pump with a Wide Range of Finish Options

Satine

A Robust and High-Dose Spray Pump with Gentle Actuation

Interested in Learning More About Our Spray Pumps for Setting Sprays? Our Beauty Packaging Experts are Here to Help.

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