Press Releases, Beauty

Silk, The Ultimate Interpretation of a Perfume Spray by Aptar

2020 will see the time-honored rituals of fragrance reinvented, transcending the norms and inflaming new emotions. Silk by Aptar brings a moment of pure delight and luxury to the ancient and universal rituals of perfumery

1 Nov 2019


The challenge? Upend the codes of perfumery and luxury to create new pleasure sensations, all the while respecting the olfactory integrity of the fragrance composition to enable the expression of its purest soul. The response is a prodigy of pioneering technology in the art of perfume diffusion. Silk. A daring process that introduces hearing, smell and touch to phenomena which are subtle, rare, precious and, until now, unknown.


After five years of research, Aptar, world leader in fragrance dispensing systems, reimagines the gestures and sensations of perfumery to respond to the new desires of consumers.
Silk is the most advanced technological interpretation of the “spray” diffusion system available today. A new experience, an exceptional sensory proposition which delivers one into new dimensions of pleasure. Gentle in the extreme, the emotion intense, silent grace and precision, absolute luxury.

Resulting from the combined expertise of Aptar and Medspray, Silk is more than a spray; it reveals the complete soul of the perfume captured in a bottle by restoring the juice inside to its authentic self. An unprecedented technological jewel which offers the perfume a stunningly beautiful journey to the skin; with Silk, the perfume does not simply vaporize… it travels!

With a traditional spray, the perfume passes through a nozzle that has a single channel for delivery, and which pulverizes the fragrance in a “layer” on to the skin. With Silk, the perfume travels through dozens of channels in the nozzle, diffusing it on to the skin with micronized precision and finesse. An exultant gesture which facilitates the harmonious expression of all the facets of the perfume.

The luxury of silence

Diffuser… of luxury.
The fragrance expresses itself with finesse and delicacy on the skin, deposited silently, voluptuously and without a damp sensation. It is the discovery of a subtle, multisensorial feeling, a perfumed signature with the restraint and elegance of the true codes of luxury.
Diffuser of softness.
If Silk was a tangible item, it would be the finest of golden veils. Its ultra-fine diffusion system sifts each droplet to the extreme, creating a nebulous, enveloping and shimmering mist. As soft as? The flutter of eyelashes against one’s cheek.
Diffuser of scent…
not of alcohol! Silk delivers the fragrance so softly to the skin that the usual perception one has of alcohol upon diffusion totally disappears. Nothing hampers the wearer’s experience of the fragrance itself.
Diffuser of intimacy…
and sensations. The finesse of the mist delivered by Silk enhances the affinity between fragrance and skin, which combine intimately for an immediate sensory awakening. Skin, fragrance and olfactive delight, the osmosis is perfect, the experience between oneself and the fragrance rich, subtle and intense.
Diffuser of a pure essence.
With finesse and precision, Silk’s technology does not hurl the fragrance but instead handles it as a precious elixir, delivering it carefully and smoothly to the skin. Respectful of the perfume, it offers a true and detailed experience of each note, valuing all its facets, celebrating the harmony of the olfactive composition and revealing it in all its glory. The perfume exults.

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