Private Refill | Lipstick
Lipsticks, Non-Guided
Beauty
Refillable Lipstick Packaging Aesthetically Designed and Easy to Use
Private Refill is a refillable lipstick packaging solution designed for a premium experience. The refill hides all technical parts under one sleek metal shell. It also features a unique key that effortlessly plugs into the base of the lipstick. This unique security system enables that refills only work with the corresponding base, and cannot be used alone or on another lipstick.
Private Refill is designed and manufactured in the 100-old facility of Aptar Chavanod, which is renowned as “Living Heritage Company” (EPV) by the French State, in recognition of its excellent industrial know-how.
Key Features:
- Non-guided mechanism
- Click closure
- Bullet diameter: 12.7mm
- POM-free, styrenics-free and silicone-free mechanism
- Many customization options available for standard casing decoration, including digital printing
- Available regions: EMEA, LATAM
Why Choose Private Refill
- Aesthetic Refill
- Unique To You
- Intuitive Gesture
- Decoration Options
No Visible Technical Parts
Unlike existing refillable lipstick mechanisms, Private Refill features a sleek metal shell hiding all technical components, from the ring to the cup. The refill is elegant in design and secure thanks to an additional protective overcap.
Secured Brand Equity
Private Refill features a unique security key at its base, which is customizable and specific to each brand. This system secures brand equity and ensures the refills cannot be used alone or plugged on another refillable lipstick base.
Easy Refill System
Simply separate the empty lipstick from its base by pulling gently, then insert the new refill inside the lipstick base by pressing gently until it clicks. The gesture is intuitive and easy.
Fully Customizable
Private Refill offers a wide range of decoration and personalization options for all components. Metal parts can be anodized in all colors and logos can be engraved on the protective overcap or the base of the lipstick.
The Private Refill lipstick casing is made-to-last and reusable. Choose from many standard decorations, including digital printing, or create a custom-made casing to best fit your brand.
Interested in Private Refill? Our Beauty Packaging Experts are Here to Help.
In the Market
We collaborated with Clarins for the launch of their first refillable lipstick Joli Rouge featuring Private Refill mechanism and custom casing.
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