Publications, Pharmaceutical

COVID-19 intensifies need for and uptake of digital healthcare

Although there was appetite for digital healthcare prior to COVID-19 the pandemic has transformed healthcare practice rapidly intensifying the need for effective remote consultation, monitoring and management. This article considers the pre- and post-COVID-19 digital healthcare landscape and the impact of the pandemic on requirements for, for example, telemedicine and digital connectivity. While early adopters have long-appreciated the advantages of a seamlessly connected digital healthcare ecosystem, advances are now accelerating and becoming mainstream. Patients are anxious for healthcare to catch up with the levels of digitization already prevalent in other areas of life. Aptar Pharma’s expertise in critical areas such as patient onboarding is discussed along with the extension of digitization to clinical trials. The ability of digital healthcare solutions to deliver greater adherence and enhanced outcomes for all stakeholders is underlined.

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Author(s): Marcus Bates
ONdrugDelivery
16 Dec 2020

On 11 February 2020, the World Health Organisation (WHO) made an announcement regarding the official name of a new respiratory illness.

Fast forward to near the end of 2020 and COVID-19 had struck populations with unthinkable speed, at an unprecedented scale and with previously unimaginable consequences.

The enforced and dramatic changes in people’s behaviour inevitably impacted the healthcare space. Prior to the pandemic, digital health was an area slowly building momentum, with many sharing Aptar Pharma’s vision of a connected future where technology is increasingly integrated into intelligent patient care. In just a few months, that trend shifted several gears, with early adoption accelerated by the need to continue to provide high-levels of patient care while also limiting person-to-person contact as much as possible.

For pharmaceutical companies looking to embrace this rapidly evolving connected future, success will need to consider many aspects including cost management, regulatory compliance and long-term support for patient health.

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