Press Releases, Beauty

Guerlain Chooses Sensea for La Petite Robe Noire L’Eau Rose Launch

Global leader in dispensing systems Aptar Beauty provides the Sensea fragrance pump for Guerlain’s first fragrance formulated without alcohol, La Petite Robe Noire L’Eau Rose. This limited edition of the brand’s iconic eau de parfum is made from 92% natural-origin ingredients. Highly compatible with alcohol-free formulas, the pump ensures that consumers get the same optimal fragrance experience.

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By Allison Kieffer Global Communications Manager
1 Jul 2024

Gentle Actuation in a High-Definition Spray

Sensea offers the most gentle actuation from Aptar Beauty’s best-selling’s fragrance spray pump range, VP4. It delivers a fine and homogeneous spray at a wide, 60° angle. Reliable and robust, it combines a VP4 cartridge optimized for gentle actuation with a High Definition Spray (HDS) insert technology.


“At Aptar Beauty, we provide advanced dispensing solutions to fit the next generation of fragrances, including the alcohol-free formulas now emerging on the market. Sensea offers that perfect balance between high performance and an enhanced user experience. The winning combination of a high-definition spray and gentle diffusion makes Sensea ideally suited for Guerlain’s La Petite Robe Noire L’Eau Rose,”

Anne Dupé, Key Account Manager,                  Aptar Beauty EMEA.

An Enhanced Consumer Experience

Aptar Beauty is a long-time dispensing partner of Guerlain. The Sensea range is, in fact, also used for its “L’Art & La Matière” fragrance collection. For L’Eau Rose, the teams worked closely together to deliver the same sensory gesture of the original fragrance, while keeping the olfactory identity intact. Sensea’s HDS technology and soft actuation ensures that dispensing the product becomes as pleasurable as the fragrance itself.

Aided by the Sensea fragrance pump, L’Eau Rose gradually unfurls to leave, in Guerlain’s words, “a bespoke rose scent, that combines the freshness of rose essence with the soft, naturally honeyed fragrance of a rose absolute that’s true to the original eau de parfum.”

A Pump Adapted to New-Generation Formulas

The pump and collar are anodized in silver and are manufactured at our Le Neubourg facility in Normandy, France, like the rest of Aptar Beauty’s prestige fragrance dispensing systems. Sensea belongs to a fragrance pump portfolio adapted to the fragrances of tomorrow, such as water-based or alcohol-free formulas. This range also includes Precious INUNE, HDS INUNE and Aqua Silk, each one providing an ideal fit for the clean beauty trend.

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